Tom Ford Tanabata Gift Box Promoted with Beauty Influencers

Tom Ford @TOMFORD汤姆福特 released a limited edition gift box for the Japanese midsummer festival, Tanabata. The gift box contains a bottle of White Suede perfume and #16 Scarlet Rouge lipstick. Many beauty influencers including @CherryGun陈星如, @朱洁静_久而久, @原来是西门大嫂, and @ Sus十四十四 shared the gift box across social media. Tom Ford’s gift box campaign Weibo hashtag #TF白麝香# has tracked 10M impressions and 40K discussions.