Ember Uses Influencers as Key Entry Strategy

/Ember Uses Influencers as Key Entry Strategy

Ember Uses Influencers as Key Entry Strategy

Ember, the world’s first temperature control mug, started selling in the China market three months ago. To generate awareness among Ember’s target audience, the brand has run three product seeding influencer campaigns. The campaigns’ theme focused on creating an exquisite morning routine and targeted users on Weibo and Xiaohongshu with top-tier, mid-tier, and micro influencers like @小爱酱_Aliceee、@松子衫奈、@北野Friver . The campaign’s Weibo hashtag #Ember 智能温控杯# has tracked 5.7 million impressions and 3.1K discussions.

By | 2019-02-11T12:10:12+00:00 January 29th, 2019|0 Comments