@优里娜 was born in Beijing but grew up in Toronto. Before she was one of Weibo’s Top 10 Beauty & Fashion KOLs, 优里娜 worked in PR for luxury brands. Since starting here blogger life in 2012, she has cooperated with brands like Chanel @香奈儿CHANEL, Dior @Dior迪奥, Vogue @VOGUE服饰与美容, and Marie Claire @嘉人. 优里娜 combined her business administration degree, PR background, and KOL status to launch the fashion label YEROVIS and one of Taobao’s most successful e-commerce stores. 优里娜 still works with brands and attracts audiences on new platforms, like her recent makeup tutorial collaboration with Givenchy @Givenchy紀梵希.