Lancôme‘s New Aurora Series

Lancôme released a new Aurora series with benefits like removing roughness, light spots, and darkness.

Campaign analysis:

• The brand invited nearly 30 top and mid-tier Weibo KOLs, like @深夜徐老师, @吃面面手把, and @喵爷-吴淼, to promote the new Aurora product collection. Twenty-five of the KOLs had more than one million fans.
• Several of the KOLs evaluated the sun damage repair and whitening effect of the products.
• Two KOLs, @卵母细胞 and @深夜徐老师, launched luck draw campaigns on Weibo. Among all the KOLs, these two KOLs received the highest fan engagements.
• The campaign’s Weibo hashtag #极光系列 专研美白# has tracked more than 230M impressions.