Atelier Cologne‘s Osmanthus Perfume

Atelier Cologne released Osmanthus perfume collaborating with nearly 200 KOLs.

Campaign analysis:

• KOLs, such as @寶貝鴨子yumme and @李喵喵_夕雪, attended Atelier Cologne’s popup shop in Shanghai’s New World Mall.
• Of the 200 KOL posts, almost 80% were from Micro KOLs on the RED.
• The highest media value was generated by @深夜徐老师. Her superb visual graphics combined with a luck draw were part of here secret sauce of success.
• The campaign’s Weibo hashtag #桂香月夜# has tracked more than 26.75M impressions.