Atelier Cologne‘s Osmanthus Perfume

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Atelier Cologne‘s Osmanthus Perfume

Atelier Cologne released Osmanthus perfume collaborating with nearly 200 KOLs.

Campaign analysis:

  • KOLs, such as @寶貝鴨子yumme and @李喵喵_夕雪, attended Atelier Cologne’s popup shop in Shanghai’s New World Mall.
  • Of the 200 KOL posts, almost 80% were from Micro KOLs on the RED.
  • The highest media value was generated by @深夜徐老师. Her superb visual graphics combined with a luck draw were part of here secret sauce of success.
  • The campaign’s Weibo hashtag #桂香月夜# has tracked more than 26.75M impressions.
By |2020-09-17T10:58:15+08:00September 17th, 2020|0 Comments

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