“Hello, My Name is Paul Smith” is a touring exhibition showcasing Paul Smith’s @PaulSmith保罗史密斯 journey in building the company. The exhibition is an impressive example of experiential marketing that compels visitors to self-produce content for social media sharing. Paul Smith invited model @塔林夫Atom and travel blogger @左边风马 to attend the event’s opening. Hashtag #hellopaulsmith# has racked up 18.2M impressions on Weibo. Brand mentions on WeChat have increased a whopping 2,800+%.