Ambrosial launched a new line of zero sucrose and extra dietary fibre yoghurt named AMX Black Diamond.
· Douyin and Xiaohongshu KOLs from the lifestyle, fitness and food industries participated in this campaign.
· The brand requested KOLs to take a photo with the product for use as the cover image. The image was required to show their healthy figure or include the same blue colour scheme as the new product packaging. Each post was directed to mention phrases such as “no sugar added”, “dietary fibre”, and “weight loss”.
· The follower interaction rate for more than 60% of KOLs posts has failed to surpass their average follower interaction rate for the past three months. There is still much room for improvement in the brand’s KOL selection.
· The campaign has tracked more than 150M impressions on Weibo via # AMX小黑钻#.