Armani @阿玛尼 recently launched a nude makeup campaign on Weibo to promote their new generation of tinted creams called CREMA NUDA. Their strategy heavy relied on KOL collaborations. Last week, 63 beauty KOLs mentioned Armani. Some notable beauty KOLs including @Si_u_, @饭菌菌_make_up, @毛毛MM___, and @小西al. The campaign’s hashtag #我行我素# tracked 65M impressions and 14K discussions on Weibo. KOL posts on Weibo generated social media reach value of ¥2.84 million.