Lancome held an offline experience exhibition “Little Black Bottle” for its Advanced Genifique Youth Activating Concentrate at the Expo-I Pavilion Shanghai during August 12 ~ September 1. Celebrities including @周冬雨， @戚薇， @许魏洲ZZ, etc. were invited to visit the exhibition hall. Famous blogger @喵爷-吴淼 hosted a live streaming of his trip on August 23. @Dipsy迪西, @手边巴黎urruolan, and some other KOLs also shared their experience and highlights of the immersive exhibition. Weibo topic #小黑瓶的奇妙旅程展览# garnered over 210 million views, and the campaign media value accounted for an estimated 11% of all Lancome sponsored posts during the same time period.