Gap & POP KIT Launched Official Collaboration with KOLs

Gap @Gap1969 x POP KIT @POPKITBEAUTY have launched an official collaboration. Earlier this month, a joint pop-up shop opened in Shanghai. Beauty expert @Tommy王禹童 was invited to the opening event. He conducted live makeup demonstrations using Pop Kits products. Fashion KOLs @CHAMI厘米, @睿睿cheryl, @饭菌菌_make_up, and @桃子carol also attended the pop-up shop opening to generate buzz on Weibo for the collaboration. The KOLs participating in the campaign were mostly lower and mid-tier KOLs. A great cross-section of value and brand fit. The campaign’s hashtag #玩出我色彩# has tracked 1.74 M impressions, and 878 discussions on Weibo.