SK-II teamed up with singer Leah Dou, using inspirations from Mariah Carey’s classic hit Fantasy and avant-garde street art, to launch a limited edition of their Facial Treatment Clear Lotion.
- Musician @刘柏辛Lexie and a variety show star @金九粒 joined SK-II’s Double Eleven Tmall live broadcast.
- 70 KOLs, each with 100+K followers, participated in this event.
- SK-II requests KOLs to use handheld product photos as post covers, to introduce packaging design and product stories in their copy, and to include a link to the brand’s official flagship store.
- The campaign has tracked more than 670M impressions on Weibo via #街头艺术限定版神仙水#.