Baby milk company, Aptamil @Aptamil爱他美 collaborated with e-commerce platform Kidswant @孩子王kidswant to create a live streaming campaign. They invited three top-tier Mommy / Babby KOLs @long-lena, @草莓小玩子丨, and @周小姐Vicky to share their unique approaches to caring for their own children. The live stream on Yizhibo generated 6.2M viewers. Last week, 15 influencers mentioned Aptamil in 16 posts, creating 1M in social media exposer value. Hashtag #爱他美 燃烧吧小宇宙# (Translation: Aptamil Burning Universe) tracked 12.62M views and 36K discussion on Weibo.