The “Armani Box” global beauty tour has taken the brand’s pop-up store to cities around the world, including Tokyo, London, Paris, and Singapore. Celebrities like @郑恺, @俞灏明, and @王嘉尔 came to the pop-up’s launch in Beijing and Shanghai. Several KOLs, including @Kakakaoo-, @NicoleJu_, and @杜一妮 vlogged a brand-sponsored trip and photoshoot in Milan. The campaign’s Weibo hashtag #阿玛尼集妆箱# tracked over 110M views.
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