For Double Eleven, and to promote the Limited Edition of Ecological Compound & Lotion Set with a new package, Sisley launched a topic on Weibo.
·33 beauty KOLs participated in this campaign, each with 100K+ followers.
·The KOL posts were unified in tone and style. The copywriter introduced the functions of the products and provided links to the brand’s Double Eleven promotional campaign.
· To facilitate data collection and market research for this promotion and prepare for the next campaign (#希思黎黑玫瑰#), the brand created a special code that consumers could provide when placing their order to receive a free sample of Sisley’s Black Rose product.
· The campaign has tracked more than 59M impressions on Weibo via #全能焕新 光润绽现#.