Horoyoi Cocktail Promotion

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Horoyoi Cocktail Promotion

Suntory’s cocktail brand, Horoyoi, cooperated with a group of Micro KOLs to promote the beverage on Little Red Book.

Campaign analysis:

  • To warm-up for the Double Eleven sales festival, Horoyoi seeded limited edition gift boxes in early October.
  • The campaign is part of an Always-on strategy. Presently, there are 1,200+ search results in RED for “和乐怡(Horoyoi).”
  • Most collaborating Micro KOLs are females with between 50K and 200K followers. KOLs content is mostly lifestyle focused.
By |2020-10-26T10:23:20+08:00October 26th, 2020|0 Comments

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