Suntory’s cocktail brand, Horoyoi, cooperated with a group of Micro KOLs to promote the beverage on Little Red Book.
- To warm-up for the Double Eleven sales festival, Horoyoi seeded limited edition gift boxes in early October.
- The campaign is part of an Always-on strategy. Presently, there are 1,200+ search results in RED for “和乐怡(Horoyoi).”
- Most collaborating Micro KOLs are females with between 50K and 200K followers. KOLs content is mostly lifestyle focused.