Chinese Hotel Chain Weibo Travel Influencers Campaign

/Chinese Hotel Chain Weibo Travel Influencers Campaign

Chinese Hotel Chain Weibo Travel Influencers Campaign

The Chinese hotel chain BTR Home Inns Group @如旅随行 recently launched a marketing campaign with Weibo travel influencers. Many travel bloggers such as @乍暖行书@程阅川@阿久的旅记, and @独自旅行的姑娘宁静 stayed at different hotels across China to create travel-related content for the campaign. The campaign’s Weibo hashtag #如旅随性fun达人# has tracked more than 9.6M impressions and 17K discussions.

By | 2018-05-21T12:13:46+00:00 May 21st, 2018|0 Comments

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