NARS released derivative limited series Orgasm X of its star Blush product Orgasm.
- This campaign only cooperated with 12 KOLs on Douyin; media value was recorded at 16.4M
- Almost all KOL posts had a lower fan interaction rate than their average fan interaction rate in the past three months. NARS should re-evaluate their KOL selection and campaign creativity.
- The campaign has tracked more than 921M impressions on Douyin via #让我脸红的X #.