Tom Ford invited @戚薇, @gogoboi as guests to join @李佳琦 ‘s Taobao live streaming and promotion of its Tmall flagship store. Then Tom Ford hosted the opening event of its Tmall flagship store at the Bund in Shanghai. @刘嘉玲, @刘昊然turbo, @张钧甯, and other celebrities were invited to the event. @深夜徐老师, @仇仇-qiuqiu, @MK凉凉, and other KOLs shared their skincare skills on their social platforms with links to Tom Ford’s Tmall flagship store and conducted lucky draws to engage with their fans. The Weibo hashtag #解禁TOMFORD世界# has tracked over 630M views and the campaign media value accounted for an estimated 49.4% of all Tom Ford’s sponsored posts during the same time period.