Soda From Hankow Er Chang

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Soda From Hankow Er Chang

Chinese soda brand, Hankow Er Chang, collaborated with KOLs across Xiaohongshu, Douyin, and Weibo.

Campaign Analysis:

  • Micro KOLs and long-tail KOLs made up to 80% of all collaborating KOLs.
  • The highest engagement rate post was a vlog created by @幻亦之途
  • The brand’s keyword “汉口二厂汽水” now has 3Ksearch results on Xiaohongshu.
By |2020-10-27T10:28:04+08:00October 27th, 2020|0 Comments

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