Soda From Hankow Er Chang

Chinese soda brand, Hankow Er Chang, collaborated with KOLs across Xiaohongshu, Douyin, and Weibo.

Campaign Analysis:

• Micro KOLs and long-tail KOLs made up to 80% of all collaborating KOLs.
• The highest engagement rate post was a vlog created by @幻亦之途
• The brand’s keyword “汉口二厂汽水” now has 3Ksearch results on Xiaohongshu.