Puma x Liu Wen

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Puma x Liu Wen

PUMA collaborated with China’s first bona fide supermodel Liu Wen to drop the first PUMA X LIU WEN sneakers. Fashion KOLs such as @CherryGun陈星如, @ODD陈思键, and @丁冠森 were invited to the product launch party at Shanghai’s Huaihai TX Mall. The campaign accounted for 11% of PUMA’s Weibo KOL mentions in June. The campaign’s Weibo hashtag #刘雯的夏日潮搭# tracked over 170M impressions.

By |2020-07-30T14:00:18+08:00July 30th, 2020|0 Comments

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