Puma x Liu Wen

PUMA collaborated with China’s first bona fide supermodel Liu Wen to drop the first PUMA X LIU WEN sneakers. Fashion KOLs such as @CherryGun陈星如, @ODD陈思键, and @丁冠森 were invited to the product launch party at Shanghai’s Huaihai TX Mall. The campaign accounted for 11% of PUMA’s Weibo KOL mentions in June. The campaign’s Weibo hashtag #刘雯的夏日潮搭# tracked over 170M impressions.