Skin Ceuticals produced a Coronavirus quarantine support video with brand ambassador @李娜. The video’s release aligned with the brand’s Tmall Super Brand Day announcement. Skin Ceuticals also initiated a lucky draw campaign on Weibo. KOLs like @深夜徐老师, @FashionModels, and @黎贝卡的异想世界 participated in Skin Ceuticals’s KOL campaign, which focused on the brand ’s scientific research and anti-aging ingredients. The campaign’s Weibo hashtag #修丽可护肤大满贯# tracked over 60M impressions. Skin Ceuticals’ Media Value on Weibo & RED increased 22% QoQ, 20% of which was generated by the campaign.
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