NewBalance launched the new NewBalance327 product line and launched a social media campaign promotion.

  • KOLs from the sports, fashion and beauty industries participated in this campaign.
  • The brand invited fashion critics @唐霜TS, fashion designer @U-TONGTONG, travel KOL @野生珍妮, fashion KOL @IBabeee to wear the NewBalance327 to shoot promotional videos to highlight the independence of contemporary women.
  • The KOLs were free to determine the direction and style of their copywriting. Furthermore, KOLs such as @钳钳妈阿曼达呀 and @miss朱zhu bundled NewBalance327 with other health and wellness products to promote the shoes as indispensable part of a healthy lifestyle.
  • The campaign has tracked more than 23M impressions on Weibo via #我,自有步调#.
By |2021-01-15T11:09:19+08:00January 15th, 2021|0 Comments

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