NewBalance launched the new NewBalance327 product line and launched a social media campaign promotion.
- KOLs from the sports, fashion and beauty industries participated in this campaign.
- The brand invited fashion critics @唐霜TS, fashion designer @U-TONGTONG, travel KOL @野生珍妮, fashion KOL @IBabeee to wear the NewBalance327 to shoot promotional videos to highlight the independence of contemporary women.
- The KOLs were free to determine the direction and style of their copywriting. Furthermore, KOLs such as @钳钳妈阿曼达呀 and @miss朱zhu bundled NewBalance327 with other health and wellness products to promote the shoes as indispensable part of a healthy lifestyle.
- The campaign has tracked more than 23M impressions on Weibo via #我,自有步调#.