Panasonic’s Nanoe Technology

Home/Panasonic’s Nanoe Technology

Panasonic’s Nanoe Technology

Panasonic has launched its new range of inverter air conditioners, inbuilt with its patented air purification system called Nanoe Technology, that claims to remove PM2.

Campaign analysis:

  • The majority of the 22 KOLs that have thus far participated in the promotion campaign is top-tier.
  • Each KOL was assigned a different product to promote, but all KOLs used the same cover art for their videos.
  • The video from @沈韵菲 received the highest fans engagement rate.
  • The top five Douyin KOL posts have contributed more than 30% of the media value for this campaign.
  • The campaign’s Weibo hashtag #纳诺怡净享轻生活# has tracked more than 36.7M impressions.
By |2020-09-22T11:15:09+08:00September 22nd, 2020|0 Comments

Share This Story, Choose Your Platform!

Leave A Comment

Go to Top