Perfect Diary x China Aerospace

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Perfect Diary x China Aerospace

Cosmetics label Perfect Diary jointly launched Jade Rabbit, the second generation of its animal-inspired Explorer eyeshadow series, in collaboration with China Aerospace.

  • Perfect Diary invited nearly 100 KOLs from platforms such as Douyin, Weibo, WeChat, Xiaohongshu and Bilibili.
  • Perfect Diary launched the “Cover Change Challenge” on Douyin, and a group of the first-tier KOLs including @彭十六elf and @刀小刀sama participated.
  • At the same time, 20 official media accounts, each with more than one million followers, released relevant promotional posters and videos.
  • Only 46% of KOLs contracted by Perfect Diary have increased their average follower interaction rate over the past three months. It would behoove Perfect Diary to re-evaluate its KOL selection.
  • The campaign has tracked more than 130M impressions on Weibo via #完美日记玉兔盘#.
By |2020-11-12T11:27:38+08:00November 10th, 2020|0 Comments

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