Cosmetics label Perfect Diary jointly launched Jade Rabbit, the second generation of its animal-inspired Explorer eyeshadow series, in collaboration with China Aerospace.
- Perfect Diary invited nearly 100 KOLs from platforms such as Douyin, Weibo, WeChat, Xiaohongshu and Bilibili.
- Perfect Diary launched the “Cover Change Challenge” on Douyin, and a group of the first-tier KOLs including @彭十六elf and @刀小刀sama participated.
- At the same time, 20 official media accounts, each with more than one million followers, released relevant promotional posters and videos.
- Only 46% of KOLs contracted by Perfect Diary have increased their average follower interaction rate over the past three months. It would behoove Perfect Diary to re-evaluate its KOL selection.
- The campaign has tracked more than 130M impressions on Weibo via #完美日记玉兔盘#.