Chanel Ultra Le Teint

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Chanel Ultra Le Teint

Chanel enlisted brand ambassador @宋茜 and KOLs such as @小P老师, @程晓玥YvonneChing, and @杨霞-Sunny to announce the release of its Ultra Le Teint foundation. Only 34% of the KOLs in Chanel’s campaign managed to achieve an engagement rate above their past 90-day average. Chanel’s KOL selection and content curation process have room for improvement. The campaign’s hashtag #香奈儿小磨方# tracked over 8M impressions.

By |2020-06-09T14:30:32+08:00April 28th, 2020|0 Comments

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