Make Up For Ever @MakeUpForEver中国 held a visual arts exhibition in Shanghai to celebrate the graduation of Make Up For Ever Academy‘s 2017 graduates. At the event, professional makeup artists demonstrated their refined techniques and showed off a full range of creativity. Beauty and fashion KOLs @周小姐Vicky, @Riook歪阿歪, @VK大魔王, and @erika_ishida were in attendance. Hashtag #蜕变之夜# generated 5.2M views on Weibo. In the past week, 20 KOLs mentioned the brand in 23 posts, generating 2.1M RMB in social media value.