On May 14th, Weibo held its annual Influencer Festival event. Hundreds of large and small influencers from across China attended the event. Attendees participated in roundtable discussions, gave speeches, and accepted achievement awards. Some fashion bloggers like @美美de夏夏啊, @Kakakaoo-, and @张大奕eve celebrated the event by giving away discount coupons to fans for their own brands on Taobao. Weibo hashtag #超级红人节# tracked more than 7.5B impressions and 5M discussions.