Rouge Artist From MAKE UP FOR EVER

MAKE UP FOR EVER co-created its latest high-precision design lipstick, Rouge Artist, with Maison’s Collective.

Campaign analysis:

• Nearly 100 KOLs participated in the campaign.
• The post from mega beauty KOL @李佳琦Austin produced 13% of the total media value.
• @Luna为美妆倾家荡产 and @无敌美大石Milky review all 60 colors to discover their favorite.
• The majority of collaborating KOLs are long-tail on RED.
• Beauty KOLs @施沛岑carol, @阿布_BXQ, and @姚雪飞-Faye attended the product releasing event.
• The campaign’s Weibo hashtag #奶霜小黑管# has tracked more than 80.79M impressions.