During the seasonal change from winter to spring, Avene has been focusing its campaigns on skin recovery products. The brand produced an advertorial video featuring celebrities @侯明昊, @Alex是大叔, @深夜徐老师, and@刘佳妮丶. Also, Avene has been collaborating with KOLs like @莓子哥哥, @进击的邮包, and @蒋小晓 Douyin. The campaign’s Weibo hashtag #敏肌不焦虑# tracked over 75M impressions.
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