Oreo has launched its new series featuring three chocolate coating flavours sandwiched by the classic thin Oreo biscuits, with packaging in different colours.
· The brand collaborated with creative KOLs with the highest consumer interaction rate on Douyin and Xiaohongshu.
· Various unplanned creative ideas emerged in this campaign. @冬冬和37 strung Oreo biscuits into a necklace and turned it into a fun couple game, obtaining the highest media value of this campaign.
· At the same time, more than a hundred KOCs on Xiaohongshu posted for the new product line, further increasing product awareness.
· The campaign has tracked more than 41M impressions on Douyin via #奥利奥臻选#.
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