Oreo New Series

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Oreo New Series

Oreo has launched its new series featuring three chocolate coating flavours sandwiched by the classic thin Oreo biscuits, with packaging in different colours.

· The brand collaborated with creative KOLs with the highest consumer interaction rate on Douyin and Xiaohongshu.

· Various unplanned creative ideas emerged in this campaign. @冬冬和37 strung Oreo biscuits into a necklace and turned it into a fun couple game, obtaining the highest media value of this campaign.

· At the same time, more than a hundred KOCs on Xiaohongshu posted for the new product line, further increasing product awareness.

· The campaign has tracked more than 41M impressions on Douyin via #奥利奥臻选#.

By |2021-01-12T10:44:34+08:00January 12th, 2021|0 Comments

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