Elizabeth Arden @红门雅顿 recently debuted a new moisturizing gel in China. Many skincare influencers such as @momo酱也是徐老师, @手边巴黎urruolan, @毛毛迅, and @美少女Lisa酱 were enlisted to share their opinions about the product. Elizabeth Arden’s official Weibo account held a luck draw campaign to encourage fan engagement. The campaign’s Weibo hashtag #橘灿救我# has tracked 55.47M impressions and 30K discussions.
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