Astrology KOL @Alex是大叔 recently became an official brand ambassador for LANEIGE @兰芝中国. LANEIGE’s latest KOL campaigns promoted their Love Potion Limited BB Cushion. @Alex是大叔‘s Love Pills Weibo posts elaborated on love through the eyes of astrology. He encouraged followers to re-post for a chance to win free gifts. Many other KOLs participated in the Weibo #爱情灵药# campaign including @yum7 and @我的前任是极品. Last week, 23 KOLs mentioned LANEIGE in 26 posts, generating a social media exposure value of ¥3M.