NYFW Spring/Summer 2018 just ended. The event is hugely popular on China social media. Many of China’s hottest celebrities and fashion bloggers attended, including @唐嫣, @李易峰, @杨幂, @扇子NO_FAN_NO_FUN, @酱小匠, @MissCharming大小姐, @Bags包先生, @Fil小白, and @Anny_StyleOnTop. Michael Kors @MichaelKors made a big announcement at NYFW, Chinese actress @杨幂 is now the brand’s global ambassador. Hashtag #New York Fashion Week# tracked 700M views and 462K discussions on Weibo. 纽约时装周 keyword mentions on WeChat surpassed 2M.