SK-II released a new generation of its Skin Power Cream, aimed at repairing damaged summer skin.
Campaign analysis:
· Nearly 50% of collaborating KOLs were top-tier (i.e., KOLs with more than 1M fans).
· The campaign included a wide range of KOL categories, including cosmetics, fitness, and photography.
· All KOLs were instructed to wear red & white in their posts.
· Collaborating KOLs guided fans to SK-II’s pre-sale event on Tmall.
· The campaign’s Weibo hashtag #肌肤闪充 循环注能# has tracked more than 1.62B impressions.
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