Lancome invited tippity top tier live-stream host @李佳琦Austin to promote its hero product, Clarifique Double Essence. @安小糯Mia, @俊平大魔王, @一扣酥 and other KOLs released product evaluation videos, which made comparisons of similar lotions, highlighting the refreshing texture of Clarifique and its effect on shrinking pores. The campaign’s Weibo hashtag #混油皮来抄作业# tracked over 2.4B impressions.
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