Givenchy @GIVENCHY纪梵希美妆 released its latest ROUGE INTERDIT lipstick collection just in time for Chinese Valentine’s. Givenchy invited dozens of beauty KOLs to create original content featuring the collection. Some notable KOLs included @June欣, @奇奇肉丸子, @刘小宛, @Miss米啦, @玫瑰MM, @奶茶猫, and @粉粉qian. Hashtag #纪梵希唇膏情报局# generated 130M views and 66K discussions in Weibo, and brand mentions on WeChat increased over 1,000%. In the past week, 79 influencers mentioned Givenchy in 87 posts, generating￥2,792,590 in social media value.