Givenchy x Gogoboi WeChat E-commerce Campaign

Givenchy @Givenchy紀梵希 recently collaborated with fashion KOL Gogoboi @gogoboi. Gogoboi launched his own WeChat integrated e-commerce store earlier this year. The boutique style store features select luxury products from brands like Yoox @YOOX网络概念店, Net-A-Porter @NET-A-PORTER颇特女士, and Farfetch @Farfetch. Givenchy is the first luxury brand to launch a new product in Gogoboi’s store. The #Duetto# handbag collection sold out in 72 hours.