Estée Lauder’s Product Promotion Campaign

For Estée Lauder’s 肌光精华 product promotion campaign, the brand invited celebrities like @周洁琼_OFFICIAL and @赵露思的微博 and KOLs like @Cassie凯西西, @SkinMuseum肌肤博物馆, and @毛小星ryan to participate in a 14-day trial. After the trial period, the celebrities and KOLs shared their personal opinions on social media. The campaign’s Weibo hashtag #肌光精华# tracked more than 360M impressions.