Chanel New Lipstick

For this year’s 520 festival, Chanel launched the Rouge Coco Flash campaign. KOLs such as @仇仇-qiuqiu, @仲尼Johnny, and @之鹰_ were invited to try out 3 ~ 5 popular colors. The Media Value generated by the campaign accounted for an estimated 10% of all Chanel’s KOLs mentions during the date range. The campaign’s Weibo hashtag #炫光女孩# tracked over 270M impressions.