Earlier this year, Laneige releases Cica Sleeping Mask and C-Energy Boosting Ampoule. The brand’s advertorial video featured @杨紫. Laneige collaborated with @薇娅viyaaa in an e-commerce live-streaming. Viyaaa focused on the product’s ingredients, which is an important trend among consumers. @深夜徐老师, @挑款师Zoe, @Winnie文, and other KOLs also collaborated in promoting the product. On Tmall’s Super Brand Day, orders hit a record high for Laneige. The campaign’s Weibo hashtag #青出于【兰】# tracked over 74M views.