YSL Qixi‘s Limited Edition

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YSL Qixi‘s Limited Edition

For this year’s Double Seven Festival (Qixi), YSL launched its first custom monogramming service on a limited edition pink hoodie. To promote the customizable hoodie, YSL collaborated with a number of Gen Z celebrities and pushed the campaign across social channels RED, Weibo, WeChat, and Douban. Luxury fashion KOLs such as @CHICCHICCHEEK and @Fil小白published pictures wearing their own customized YSL hoodies. The campaign’s Weibo hashtag #卫爱之名# tracked 210 million views.

By |2020-08-27T10:36:01+08:00August 27th, 2020|0 Comments

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