LUX @LUX力士 recently cooperated with top-tier blogger @安东尼 for their #陪安东尼寻香普罗旺斯# (Translation: Visiting Provence, France with Anthony) campaign. Beauty bloggers @妙琳Yukiki, @QiQi靓靓, @vivianxu1105, and @kittywenny were also invited to visit the lavender farm to promote LUX’s newest lavender collection. The live streaming video from the lavender fields attracted 1.2 million viewers. Hashtag #陪安东尼寻香普罗旺斯# tracked 7.25M views and 11K discussions on Weibo.
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