Japanese skincare brand Shiseido @SHISEIDO资生堂香港 partnered with Chinese luxury department store chain Lane Crawford @连卡佛_LaneCrawford to open a skincare parlor in Hong Kong. Shiseido ran a campaign to promote the parlor’s opening and a limited edition Christmas gift box with 11 Hong Kong fashion and beauty influencers, including @方小叶, @任子墨Crystal, @HiyaSonya, and @林瑋vv. Twenty-two posts were created by the KOLs across WeChat, Weibo, and Little Red Book. The campaign’s social media exposure value surpassed ¥1M.
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