Bobbi Brown released its new highlighting powder pink glow. @白鹿my, @焦俊艳 were invited to shoot a promotional video. There was an experience exhibition held at Shanghai New World Daimaru. On August 5,@吉克隽逸 invited as a guest to talk with professional artists and share their makeup skills with fans. The brand launched an online event to teach fans about makeup tips. @白大飞, @AYA鹿鹿 and other KOLs participated in the event to share their makeup and makeup skills. The second round of promotion, which began on August 27, invited @赵露思 and @Cecilia宋妍霏. @韦韦韦欣言，@男友狗小睿 and other KOL published related content of the new highlighting powder on Xiaohongshu. Weibo hashtag #神仙高光# tracked over 160M views.