Holiland launched its new line of flower-themed macarons.
- A total of 13 food bloggers participated in this event, from Weibo, Xiaohongshu and WeChat. Half of them are food KOLs.
- The four KOLs with the highest media value at this event (e.g. @斤斤 and @阿瑶要工作) created a comment forwarding lottery to facilitate follower interaction.
- Only 30% of the KOLs increased their average follower interaction rate over the past three months. There is still plenty of room for Holiland to re-evaluate their KOL selection.