Holiland Flower-themed Macarons

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Holiland Flower-themed Macarons

Holiland launched its new line of flower-themed macarons.

  • A total of 13 food bloggers participated in this event, from Weibo, Xiaohongshu and WeChat. Half of them are food KOLs.
  • The four KOLs with the highest media value at this event (e.g. @斤斤 and @阿瑶要工作) created a comment forwarding lottery to facilitate follower interaction.
  • Only 30% of the KOLs increased their average follower interaction rate over the past three months. There is still plenty of room for Holiland to re-evaluate their KOL selection.


By |2020-11-09T10:45:03+08:00November 9th, 2020|0 Comments

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