Last week, Tommy Hilfiger @TommyHilfiger held a re-opening ceremony for their renovated boutique store in Shanghai’s Kerry Center Mall @上海静安嘉里中心. Hilfiger invited celebrity Shawn Yue @余文樂 and fashion KOLs @李晖616, @Anny__Fan, @Ethan-007, and @Dipsy迪西 to the event. Tommy Hilfiger had 27K brand mentions on WeChat that day, a 314% increase. Hashtag #TommyX余文乐# (Translation: TommyXShawn Yue) tracked 78.67M views and 9K discussion on Weibo.
Leave A Comment