Kiehl’s @Kiehls家的骨头先生 launched a new product and held a skin care forum in Shanghai. Actress @张雨绮 attended the event, along with beauty influencers @彩妆小兔几, @梳子爱美, and @坏坏的瓶子宝宝Anita. Hundreds of influencers like @周米儿 and @唐艺然 Emma promoted Kiehl’s new product across Chinese social media. The campaign’s Weibo hashtag #发热精华# tracked 44.17M impressions and 30K discussions.
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