Crest Escape Room Event

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Crest Escape Room Event

Crest launched an escape room event at Shanghai’s Sinan Mansion #寻找失踪的白小姐# to promote its new toothpaste. Actor @孙坚 made a special guest appearance on December 23rd to experience the escape room. Four KOLs, @kakakaoo-, @Wuli 小彤彤, @赛丽公主, and @仲尼Johnny vlogged the event and were featured in Crest’s toothpaste commercial.  The Weibo hashtag #寻找失踪的白小姐# tracked over 30M views. The event was only open for eight days but accounted for an estimated 20% of all Crest sponsored post mentions by Weibo and RED KOLs during Q4.

By |2020-06-09T15:00:32+08:00March 11th, 2020|0 Comments

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