LA MER‘s New Concentrate

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LA MER‘s New Concentrate

LA MER collaborated with KOLs and celebrities to release its new and improved antioxidant serum, The Concentrate.

Campaign analysis:

  • The majority of collaborating KOLs were top-tier (i.e., KOLs with more than 1M fans).
  • LA MER found KOLs with sensitive skin, like @满满Cyim, @恬恬Tiara, and @杨羽凡Fiona to share their experience with this product.
  • Most collaborating KOLs were required to mention celebrity Lucy Liu participation in promoting The Concentrate.
  • Fifty-six percent of the collaborating KOLs’ engagement exceeded their average engagement rate over the past three months.
  • The campaign’s Weibo hashtag#超级治愈力# has tracked more than 560M impressions.
By |2020-09-07T11:01:05+08:00September 7th, 2020|0 Comments

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