LA MER‘s New Concentrate

LA MER collaborated with KOLs and celebrities to release its new and improved antioxidant serum, The Concentrate.

Campaign analysis:

• The majority of collaborating KOLs were top-tier (i.e., KOLs with more than 1M fans).
• LA MER found KOLs with sensitive skin, like @满满Cyim, @恬恬Tiara, and @杨羽凡Fiona to share their experience with this product.
• Most collaborating KOLs were required to mention celebrity Lucy Liu participation in promoting The Concentrate.
• Fifty-six percent of the collaborating KOLs’ engagement exceeded their average engagement rate over the past three months.
• The campaign’s Weibo hashtag#超级治愈力# has tracked more than 560M impressions.