SkinCeuticals launched a KOL campaign to promote its new product line.
· Most KOLs introduced various SkinCeuticals products in their videos.
· @深夜徐老师, @程晓玥YvonneChing and 6 other high-follower KOLs in the beauty and skincare industries were invited to join the brand Tmall live-streaming.
· In addition, the brand collaborated with medical KOLs @丁香医生 ，holding two science-themed live-streaming events on Douyin.
· SkinCeuticals also held an offline event in Shanghai, bringing an immersive 3D VR lab and its live-streaming event to the same outdoor space.
· The campaign has tracked more than 580M impressions on Weibo via #专业 请就位#.
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