SkinCeuticals launched a KOL campaign to promote its new product line.
· Most KOLs introduced various SkinCeuticals products in their videos.
· In addition, the brand collaborated with medical KOLs @丁香医生 ，holding two science-themed live-streaming events on Douyin.
· SkinCeuticals also held an offline event in Shanghai, bringing an immersive 3D VR lab and its live-streaming event to the same outdoor space.
· The campaign has tracked more than 580M impressions on Weibo via #专业 请就位#.